Elizabeth Smart Crisis
Elizabeth Smart Crisis
THE SITUATION
The news of Elizabeth Smart’s kidnapping spread like wildfire across the nation. And Intrepid was front and center through it all, helping the family navigate through the investigation, her rescue and the trial of her abductors. But we’ve also helped Elizabeth with her wedding, ongoing day-to-day issues and reputation management.
THE TASK
We worked with Elizabeth’s family from the early hours of her abduction. Since then, our ongoing efforts for Elizabeth include crisis response, reputation management, personal branding and positioning, messaging, media training and issues management.
THE WORK
Organized dynamic crisis response following abduction
Trained and prepared family spokespersons
Served as secondary spokesperson and completed hundreds of interviews
Developed and executed national Amber Alert campaign
Fielded more than 10,000 media inquiries during first nine months
Managed media response surrounding Elizabeth’s rescue
Coordinated media during the trial and sentencing of Elizabeth’s abductors
Assisted with personal branding and positioning
Organized and executed Elizabeth’s surprise wedding
Continue to provide ongoing day-to-day reputation and issues management services
THE RESULT
During an incredibly difficult time, we helped the Smart family through several controversies and issues surrounding Elizabeth’s abduction and investigation. We played a key role in the effort to help pass national Amber Alert legislation, and successfully managed a crush of media covering Elizabeth’s rescue. Later, Intrepid helped with response to the trial verdict and sentencing of her abductors, leveraging the opportunity to shine a light on cold cases and position Elizabeth as victim’s advocate. Intrepid currently works as a close advisor to Elizabeth providing reputation and issues management counsel and response.