Mountain Heights Academy
“Works for Me” Campaign
THE SITUATION
Not every child thrives in a traditional school. Utah’s premier online public charter school wanted more kids to benefit from their flexible, personalized model.
THE SOLUTION
We let students at Mountain Heights Academy tell our story—by telling theirs. We produced a series of testimonials where students shared how Mountain Heights Academy works for them.
WORK
Conducted research with parents and students to understand why they switched to Mountain Heights
Created digital, print and social testimonial campaigns with kids explaining why they like Mountain Heights
Produced print collateral touting the specific benefits of Mountain Heights
Produced a refreshed digital broadcast campaign showing the myriad of ways Mountain Heights is a flexible option
RESULTS
Increased student enrollment by 20%
Increased unique website visitors by more than 50%
Increased social media engagement by more than 70%