“Works for Me” Campaign

THE SITUATION

Not every child thrives in a traditional school. Utah’s premier online public charter school wanted more kids to benefit from their flexible, personalized model.

THE SOLUTION

We let students at Mountain Heights Academy tell our story—by telling theirs. We produced a series of testimonials where students shared how Mountain Heights Academy works for them.

WORK

• Conducted research with parents and students to understand why they switched to Mountain Heights

• Created digital, print and social testimonial campaigns with kids explaining why they like Mountain Heights

• Produced print collateral touting the specific benefits of Mountain Heights

• Produced a refreshed digital broadcast campaign showing the myriad of ways Mountain Heights is a flexible option

RESULTS

• Increased student enrollment by 20%

• Increased unique website visitors by more than 50%

• Increased social media engagement by more than 70%