The cost of not being united in crisis response

United Airlines's response to a passenger being dragged off a plane in Chicago made headlines with the company experiencing a significant hit to its reputation and stock price. While it’s always easy to second guess crisis response, there are some important lessons organizations can take away from United’s experience.

Crisis/Issues Management, Public RelationsWhitney ChildersJuly 23, 2020public relations, PR, crisis communications, united airlines, United Airlines, internal communications, employee communications, messaging, audience messaging, spokesperson response, brand reputation