The cost of not being united in crisis response

United Airlines's response to a passenger being dragged off a plane in Chicago made headlines with the company experiencing a significant hit to its reputation and stock price. While it’s always easy to second guess crisis response, there are some important lessons organizations can take away from United’s experience.

Crisis/Issues Management, Public RelationsWhitney ChildersJuly 23, 2020public relations, PR, crisis communications, united airlines, United Airlines, internal communications, employee communications, messaging, audience messaging, spokesperson response, brand reputation

Five 'Must Dos' during the first hours of a crisis

We frequently receive calls from companies both in Utah and around the country that are in crisis. From experience, 90+ percent have no form of crisis planning or preparation. While the lesson learned should be a small investment in crisis planning pays big dividends, what should you do if you find yourself in this position?

Crisis/Issues Management, Public RelationsWhitney ChildersJuly 21, 2020crisis communications, crisis planning, crisis preparation, 5 Must Dos, media relations, media response, media protocol, spokesperson training, internal communications, regulatory communications, proactive crisis planning, crisis expert